PHI to use AAMS prize money to provide resources for entire industry
PHI Air Medical will be using its $10,000 AAMS prize money to help bring its safety programme to the rest of the industry.
Having been awarded the Airbus Helicopters Vision Zero award for its safety initiative at the US Air Medical Transport Conference (AMTC) Awards Show last night [print mag on 13 Dec], PHI Air Medical has announced that it will be using the $10,000 prize money to help bring its safety programme to the rest of the industry.
PHI’s new programme, called Life-Saving Thinking, carries on from Life-Saving Behaviours, the initiative the company started in 2015. The aim was to improve human performance by addressing behavioural actions employees should take to ensure their safety. Life-Saving Thinking takes this a step further, says PHI, and challenges employees to understand how their brain works so they can adapt a conscious, hyper-vigilant mindset when performing critical tasks.
The company worked with a team of psychologists, neuroscientists, anthropologists and human brain experts to develop the new programme. It launched the new programme with a ‘train-the-trainer’ event for leaders and then proceeded to hold a series of monthly engagement meetings at bases around the country. PHI aims to replicate this programme across the US.
“We believe that Life-Saving Thinking is a game changer in the air medical industry, as the outcomes will improve human performance and safety across the entire industry,” said David Motzkin, president of PHI Air Medical. “Through Life-Saving Thinking, PHI has stepped outside the bounds of traditional safety practices to really understand and address the challenges and barriers that exist within the human brain. By delving into this subject, we are challenging our employees to work through each and every task with real mindfulness and attention.”