Canada’s Shock Trauma Air Rescue Service (STARS) has announced that the sixth edition of its CEO Rescue in the Rockies fundraiser raised more than $365,000. Since 2011, the unique fundraiser has seen the Alberta community come together and raise a total of more than $4 million for STARS.
The day started off with the participants, four local CEOs, being picked up in a helicopter from the Calgary Peace Bridge helipad and dropped off at a remote mountain location in Kananaskis Country. The CEOs faced a series of challenges, including a survival test and a STARS medical challenge. The most important challenge of the day saw the CEOs using only their cell phones to collect donations from colleagues, friends, family and fellow philanthropists to raise $100,000 each before they were ‘rescued’ by a STARS air ambulance helicopter.
This year’s Alberta business leaders whose fundraising and wilderness prowess were both put to the test included Tim Harvie, president and CEO at Southbow Farming, Mark McNeill, president and CEO at Stream-Flo Industries Ltd and Master Flo Valve Inc., Quinn Holtby, founder, president and CEO at Katch Kan, and Reid Johnson, president at Core Network Solutions Inc.
Andrea Robertson, president and CEO of STARS, said: “Today’s mission to beat our fundraising goal was met with enthusiasm and determination by our participating CEOs. STARS relies on the support of allies like Mark, Tim, Quinn and Reid and their organisations to ensure that each person who needs emergency medical care receives it quickly. Thank you for joining our fight to save lives.”