Bob Stone, a Chartered Psychologist, Human Factors specialist and a 30+-year veteran of the international Virtual, Augmented and Mixed Reality community, is Professor of Interactive Multimedia Systems at the University of Birmingham, where he is also Director of the Human Interface Technologies (HIT) Team. In 1993, Bob established the world’s first industrial VR team at the UK’s National Advanced Robotics Centre, following an appearance on the BBC’s 9 O’Clock News.  For many years he was the Scientific Director of a small British VR company, until, in 2003, he decided to join academia with the goal of introducing real-world lessons learned, stakeholder experiences and the importance of ‘impact’ into VR research and teaching.