Air Ambulances UK partners with Peninsula Group

Under the terms of the new three-year partnership, Peninsula Group – a global firm that specializes in health and safety, employment law, and human resources services – has committed to raising £1 million per year on AAUK’s behalf between 2024 and 2027.

Additionally, Peninsula will work with Air Ambulances UK to “collaboratively raise awareness of the UK’s air ambulance charities”.

“To raise this ambitious target, our employees will take part in multiple fundraising activities throughout the partnership,” said Peter Done, CEO and Founder of Peninsula Group. “The company will also be enabling employees to sign up for payroll giving. All fundraising activities and payroll deductions will be matched pound for pound in corporate donations, ensuring that the £1 million minimum target is achieved.”

Simmy Akhtar, CEO of Air Ambulances UK, added: “We are so thrilled and very grateful that Peninsula have chosen Air Ambulances UK as one of their national charity partners. We look forward to showcasing the outcomes of our partnership with Peninsula and we are thankful that the partnership will help specialist critical care teams to keep flying across the UK.”

On International Women’s Day (8 March), AAUK highlighted the important contributions made by women to the air ambulance sector.