From his base in Lyon, France, Rouselle will oversee UA’s product sales and overall market growth in France, Luxemburg, Italy, Belgium and French-speaking areas of Switzerland.

Robert Clare, Director of Sales for UA, said: “The addition of Hervé to the sales team will greatly support our increasing sales coverage in this growing market.”

And indeed, it will, as Rousselle brings 20 years of business and general aviation sales experience to his role at UA, having held previous sales experience at GE Aviation, Parker Hannifin Corporation, and Dover Corporation. He also holds a Bachelor’s in Marketing degree and is a private pilot, owning a night pilot private license as well as an aerobatic pilot license.