Oceania Aviation launches brand redesign

Greg Edmonds, CEO of Oceania Aviation’s parent company Salus Aviation, said: “2020 was a year of significant change for the Oceania Aviation business. From the effects of Covid-19 on our operations, to a significant leadership restructure and changes to our New Zealand engineering bases, we feel that 2021 is the right time to refresh and improve our presence within the aviation industry.

“We have a number of major updates in the pipeline in terms of new partnerships, products, facilities and capabilities – and our new branding and website is a great representation of our business’s more innovative, technologically advanced approach to the next five years. We have extremely ambitious goals both locally and globally to change the game in the aviation market, providing a better customer experience and more comprehensive and tailored MRO solutions to our global network.”

Reflecting ethos of ‘Excellence at Altitude’

The Oceania Aviation brand has gone through a colour change and design refinement, replacing their old orange and black scheme with a blue and gold colour palette that more closely fits with Salus Aviation and updates the look and feel of the brand to reflect the group’s ethos of ‘Excellence at Altitude’. The business has elected to keep their helicopter and fixed wing icons as part of the brand due to overwhelmingly positive feedback from staff and customers, but these have adopted the new blue and gold brand colours.

Oceania Aviation has been showcasing the new refreshed brand for the very first time at the ROTORTECH exposition in Brisbane, with their special display Cargo Pod skinned in the new brand design.