Air Ambulance Service’s mental health campaign in full swing

Over the past two weeks, the Blue Light Get Active Challenge has tasked individuals with clocking up as many miles or minutes of physical or mindfulness exercises as they can to raise money for The Air Ambulance Service, The Ambulance Staff Charity, The Fire Fighters Charity and Police Care UK.

So far, The Air Ambulance Service has raised £1,203.95 to support air ambulance staff along with other frontline workers who have shown resilience and determination over the past year, keeping the nation safe during the current pandemic.

Leading emergency service discount provider Blue Light Card, and wellbeing organisation Get Active, are supporting the challenge, offering an app for participants to log their activities and see where they rank against others in a leader board.  Everyone who takes part is encouraged to donate and fundraise for either a charity of their choice, or to have the funds split evenly between each of the four charities.

Boosting physical and metal well-being

Commenting on the results so far, Vicky Evans, Community Fundraising Executive at The Air Ambulance Service said: “We are so very grateful for the support that has been shown for the wonderful Blue Light Get Active challenge by people signing up to take part, their donations are vital to keep us flying and saving lives.

“We are excited to see how everyone progresses with their challenges over the next couple of weeks and hope that others are inspired to also take part to boost their own physical and mental wellbeing as well as support such critical, lifesaving services in the community.”

The overall running total raised by the four charities stands at £8,683.26.

Frontline workers even more vital over the last year

Tom Dalby, CEO of Blue Light Card, said: “We are backing this campaign to support our frontline workers, who are always incredibly important to us but have been even more fearless and vital over the last year or so as Covid-19 has swept across the nation. 

“Seeing people get involved and take up the chance to get active and practice mindfulness, especially when the weather has been testing, is great to see. And of course, seeing the donations come in to raise over £8,600 makes it extra special.

The overall winner for the challenge will be crowned on 14 February.