The sponsorship marks the second year that the Sky Bet League Two club has selected Wiltshire Air Ambulance as its Charity of the Year partner. The team have pledged to sponsor and fund the training, medical equipment and uniform costs of trainee critical care paramedic Keith Mills, aiming to raise £8,500 throughout the season.

Wiltshire Air Ambulance chief executive David Philpott said: “Swindon Town have been long-term supporters of our charity and we’re very grateful to the football club and their sponsors Imagine Cruising for all the money they’ve helped to raise to date.”

Last season, the team raised £12,000, along with Imagine Cruising, which helped to fit out the Charity’s Rapid Response Vehicle. Imagine Cruising’s Martin Palmer expressed the company’s delight in helping Swindon Town Football Club achieve their fundraising goals again this season in raising the money to train Mills.

Adam Wainwright, Swindon Town Football Club’s Commercial Manager, commented: “It gives us great pleasure to gift the charity the back of our away shirt sponsorship too. We feel, ultimately, to do the campaign justice, their logo needs to be high in terms of profile, and we can raise their profile considerably.” He added that the club looks forward to announcing that they have hit the target and funded a trainee paramedic.

“We never know when any of us, our friends or family might need the life-saving services that the Wiltshire Air Ambulance provides and look forward to working together to help save more lives in Wiltshire,” concluded Palmer.

Swindon Town fans are also able to contribute towards the sponsorship of Mills via the Wiltshire Air Ambulance website.