Jennifer Ferrero owns Ferrero Agency. She focuses her writing on feature stories for aerospace and manufacturing trade publications. She also provides marketing and public relations services. She has been an entrepreneur and writer for over 25 years. She lives in Spokane, Washington.

Technology and teamwork: approaches to wildfire management

Jennifer Ferrero explores the latest and most effective methods of using technology and managed collaboration to combat the escalating wildfire risk around the world

Fly safe: safety management systems

Safety management systems (SMS), specific to each operation, evolve with regulations and training in civil, law enforcement, and original equipment manufacturer (OEM) applications. Jennifer Ferrero investigates

Data measurement in aerial firefighting

Can data collection and visualization save lives and property in firefighting? A story from the perspectives of those collecting and using the data

Leading the way: innovations in helipads

What are the latest developments in helipad design, and how do these enhance operator safety? Jennifer Ferrero finds out from those who create and those who use them

Future pathways for SAR equipment and communications

International companies share perspectives on techniques and technology for air ambulance search and rescue, writes Jennifer Ferrero

Lessons Learned: Aerial Firefighting and High-Rise Rescue since the 9/11 Attacks

Jennifer Ferrero explores how the urban aerial firefighting and search and rescue landscapes were irreversibly changed by the terror attack in New York in 2001